The following are some marketing strategies that can be used and selected according to the needs of each business:

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1. Marketing Mix
   The first marketing strategy is the marketing mix. This strategy is a marketing strategy that is usually used to achieve a certain target. Marketing mix is a marketing strategy that is most often used by business people, be it a beginner business or a business that has begun to develop.

Basically, marketing has seven basic elements, namely, price, product, promotion, place, people, physical evidence, and process. To use this marketing strategy, we will start by designing the best product needed by consumers and must ensure that the price is affordable. In addition we also need to make products that can continue to exist with various promotional efforts. So basically, the seven elements above we must still apply in order to obtain the best marketing results.

2. Viral Marketing
   This type of marketing is a marketing strategy that is carried out by utilizing the audience to spread information about the product to be promoted. This marketing strategy can be an option to boost business popularity in a fast period of time.

Why should a business use viral marketing? Because this strategy has a lot of advantages. The first is that we can save costs for promotion. Then the second, this marketing will reach a wider audience. So it can be one of the efforts in increasing brand awareness effectively. Using this strategy, it is more likely that the promoted product will be reviewed in various media, due to such virality.

Then, how to maximize the use of this one strategy? The main thing to note is to make sure that we must understand the right target audience according to the product offered. In addition, create a quality and emotional information. So many people want to share it.

3. Guerilla Marketing
   Guerilla marketing is one of the marketing strategies carried out by means of unique and memorable promotions in the eyes of consumers. Even not infrequently, this strategy makes consumers surprised by the new breakthrough made by a brand. For example, skydiving is done to promote Red Bull products.

Why do so many businesses use this marketing strategy? Because, the budget used is classified as more efficient because the focus of promotion is on creativity. Then the marketing strategy is also easier to do because it seems unique to build. Then the last, this marketing is very effective for potential customers who witnessed the promotional action of the product.

To implement guerilla marketing, we need to keep looking for creative ideas to introduce products that will be promoted. In addition, try to understand the audience so that the impression built becomes stronger. Then,we also need to make a short and clear message about the promotion.

4. Trend Marketing
   Trend marketing is a product promotion strategy that is done by studying the latest trends in the community. As a business owner, we should not miss to try this marketing strategy. Because there are various promotional trends that are constantly changing, it is important to always take advantage of the latest trends in promoting business products.

There are many marketing trends that have been quite popular until now. Some of them are the use of AI (Artificial Intelligence) or artificial intelligence to understand consumer desires. One of the things we can do is to use Google Voice Search. Not only that, there is also a Chatbot, which is a live chat service for consumers using applications that can increase the speed of interaction with consumers directly.

5. Experiential Marketing
   Experiential marketing is a marketing strategy that is done by inviting consumers to experience using our products. The strategy is considered effective because consumers are invited to know directly the quality of the products offered. There are five types of experiential marketing.

Starting from product exhibitions, holding an event, holding seminars, sharing immersive experiences through Virtual Reality, and promoting generated content. In its application, there are several strategies that can be done to run experiential marketing.

The first is to determine the purpose of promotion clearly, such as to build brand awareness or others. The second is by sharing real experiences that are not made up. The third is to ask for feedback from consumers who have used our products.

6. Email Marketing
   Email marketing is one sara digital promotion that aims to offer products to potential customers through their email. Why is this strategy so interesting to do?

a.The cost required is relatively small but the maximum result.
b. It has a wide reach and it is predicted that there will be even more people using email.
c. More than 90% of people check their email every day.
d. More effective than social media.
e. Easier to reach consumers.
f. 86 percent of consumers want to receive promotional emails from products they subscribe to.

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Function Of Marketing Company
The following are some of the marketing functions in a company that is rarely known:

1.Exchange Function
In the world of marketing, consumers can freely choose products from any brand and exchange them for money or can exchange products with their own products.

2. Physical Distribution Function
   One of the functions of marketing is as a physical distribution by moving the product by transporting and storing the product. Products that have been owned by the company will be distributed to consumers. Either by sea, air, or land. In this case, product storage is carried out so that the product is in good supply in the market. So there will be no scarcity when needed by consumers.
3. Intermediary Functions
   To be able to deliver the product into the hands of consumers, a marketer will connect it from the producer to the consumer.
4. Other Functions
   Another function of marketing is not only as an exchange, intermediary, or physical distribution. But there are still other functions owned by a reliable marketing based on marketing management, among others:

a.Marketing Sales
The main task of marketing sales is to generate sales of products owned by a company. So that the company earns a profit from every product sold.

b. Marketing Promotion
Marketing has the task to introduce a product to potential consumers in general so that the product offered can be more famous.

c. Marketing Research and development
Marketing has the task of finding information from a product that is needed by consumers. In addition, marketing also needs to develop existing products. Then report it to the company so that repairs or further repairs can be carried out immediately.

d. Marketing Communication
Marketing has the task of making good relations between producers and consumers, companies and the surrounding community, and companies related to their business.

7 Tips On How To Become A Successful Marketer
Being a reliable and successful marketer will certainly greatly affect the success of the business. Because, marketing has a function to find, acquire, retain, and also multiply customers and dominate the market. While how many customers are successfully grabbed by the marketer of a company, of course, it determines the size of the income. Then if the greater the income obtained, the company will be easier to grow and vice versa. Here are some ways to become a reliable marketing that can be applied:

1.Good Communication And Interpersonal Skill
A reliable marketing strategy must be able to create a promotional concept that can attract the attention of consumers. The simplest and most common example is to provide discounts, give bonuses to buyers who make many transactions and make prize draws for special event programs. The right promotional activity is to directly involve prospective customers as participants in order to build loyalty. Here is a complete example:

a hold an event or sponsored walking event

B held a live music event accompanied by product introduction

While a clear target is an important point in order to understand market segments such as Business Products A should be for what consumer groups? And others.

2. Menguasai Komputer (Ms. Office)
   A consumer will believe in us as a marketing if the information we convey to consumers can be explained in detail and easy to understand. To make consumers believe is not easy. Therefore, as a marketing must understand and master the goods or services offered. Convey accurate and clear information about the advantages and quality of our products compared to competitors ‘ products. But, we also never cover up the shortcomings of the product. But use language that can describe that as if the shortcomings can still be overcome by other options.
3. Knowing Consumer Behavior
   Consumer behavior consists of things that we can know through the character of consumers who will become the target market. For example, the community of children, men, women, adolescents, and the general public must certainly be distinguished in more detail. Even the upper and lower economies. The most effective way to know consumer behavior, we must be able and able to plunge directly into mingling with them for a while. This is done as one of the keys to knowing what the interests and needs of potential customers are.
4. Expand Business Network
   Running a business certainly requires a wide enough connection to make it easier for us to get accurate information. Any opportunity can be obtained quickly if you have a wide network or business connections. For example, Capital problems, new business opportunities, effective marketing strategies. The role of marketing experts in this regard is to be able to communicate well with anyone and from all kinds of communities although initially it must be very difficult. Whatever the reason, the wider the business connections that are built, the wider the money opportunities will be created to get new potential customers.
5. Pay Attention To Consumer Response
   The response from customers will always be different to the products offered by a marketing. If you get a good response from customers, never forget to make it a testimonial so that it can be absorbed by new potential customers. This will be a real proof of the quality of our products. But if you get a bad response, then make it as an evaluation and strategy to fix the promotion and marketing techniques that are being done.

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6. Always Be Optimistic
   The activities of a marketing person will not escape from various obstacles and obstacles. There have been many people who have failed and are unable to deal with the situation. Being chased by a target by the company and getting rejection from many customers is only the most common part and must be prepared to deal with. Apart from the two problems above, there are actually still many other obstacles for a marketing person to anticipate. The Marketer must be prepared mentally, responsibility, personal economy and more. In order to be a reliable marketer, you must have an optimistic and confident attitude when dealing with various consumer characters. But never force yourself beyond your ability so that we are not too devastated when we experience failure.
7. Have technology that supports
   Whatever the type of work, it definitely needs communication tools and also transportation to support its mobility. In the digital Oni era, marketing experts at least have adequate gadgets as a means of establishing good relationships with consumers or used to get more actual information. The most common example is having a smartphone. Where the media can also support promotion via the internet.

Those are some explanations on how to become a reliable marketing and some marketing strategies that can be used. How, are you ready to become a marketing expert.